DEARBORN, Mich., May 19, 2015 – Ford
Motor Company, through its Warriors in Pink® campaign, today launches
The Good Day Project – a powerful call to action to bring more good days to
those living with breast cancer.
For
more than two decades, Ford Warriors in Pink has been committed to the fight
and continues to inspire women to be proactive about their breast health. The
Good Day Project takes the program a step further – encouraging people to step
up and help those who are battling the disease.
“Most
breast cancer patients characterize their days by ‘good days’ and ‘bad days,’”
said Tracy Magee, Ford Warriors in Pink brand manager. “While many people want
to help, most are unsure of the best way to show their support. We want to change this.
“Warriors in Pink is about driving awareness,
and about motivating people to help in the battle against breast cancer,” added
Magee. “With The Good Day Project, we hope to empower people to take real
action and help provide more good days to those living with the disease.”
At
the heart of the project are partnerships with Meal Train and Lyft to provide support
services and resources that benefit those dealing with breast cancer and help
make their day-to-day life easier.
The
nationwide partnership with Meal Train – an online platform for organizing
family and friends to bring meals to loved ones fighting breast cancer – allows
users to gain free access to the premium service Meal Train Plus. The service
not only helps organize meal deliveries, but other household needs such as errand
services and childcare.
“We are thrilled to be joining forces with Ford
Warriors in Pink to simplify the giving process,” said Michael Laramee,
cofounder, Meal Train. “Our goal is to give users practical solutions that help
provide the services they need on the days that are most helpful. Through this
partnership, we
hope to inspire more people to join the fight and grant small acts of kindness
that lessen the burden for those living with the disease.”
Alongside the support services made
available through Meal Train, Warriors in Pink will work with
Lyft to offer surprise rides to and from appointments for
some patients undergoing treatment. The ride-sharing service will be made
available starting in June, and will roll out across
17 cities through select treatment centers.
“Reliable transportation to and from treatment is a
common challenge for patients,” said Kira Wampler, chief marketing officer,
Lyft. “We are honored to be partnering with Ford Warriors in Pink to
bring a dependable option to the many women seeking treatment this year.
“Together with Ford and Meal Train, we’ll help bring awareness
to the small things people can do to support women fighting this disease,”
added Wampler. “In the coming days, we’ll share details on how to donate
a free Lyft ride to a patient in need – simply by showing your support.”
In addition to the partnerships with Meal Train and
Lyft, Ford Warriors in Pink has created new ideas, tips and tools as part of
The Good Day Project to help people carry out simple acts that bring about more
good days.
we
hope to inspire more people to join the fight and grant small acts of kindness
that lessen the burden for those living with the disease.”
Alongside the support services made
available through Meal Train, Warriors in Pink will work with
Lyft to offer surprise rides to and from appointments for
some patients undergoing treatment. The ride-sharing service will be made
available starting in June, and will roll out across
17 cities through select treatment centers.
“Reliable transportation to and from treatment is a
common challenge for patients,” said Kira Wampler, chief marketing officer,
Lyft. “We are honored to be partnering with Ford Warriors in Pink to
bring a dependable option to the many women seeking treatment this year.
“Together with Ford and Meal Train, we’ll help bring awareness
to the small things people can do to support women fighting this disease,”
added Wampler. “In the coming days, we’ll share details on how to donate
a free Lyft ride to a patient in need – simply by showing your support.”
In addition to the partnerships with Meal Train and
Lyft, Ford Warriors in Pink has created new ideas, tips and tools as part of
The Good Day Project to help people carry out simple acts that bring about more
good days.we
hope to inspire more people to join the fight and grant small acts of kindness
that lessen the burden for those living with the disease.”
- A free postcard mailing service
launching in June; visitors can customize a message that Warriors in Pink
will send to their loved ones
- A list of books of encouragement selected
by those who have had experience with breast cancer
- Spotify playlist with songs of
encouragement and empowerment
- Advice from Warriors in Pink
Models of Courage members on how to get through the hard days of treatment,
along with inspiring ways to celebrate the good days
- Health and financial information from
the four charity partners of Ford Warriors in Pink – The
Pink Fund, Susan G. Komen, Dr. Susan Love Research Foundation and Young Survival
Coalition
- An opportunity to win various
“good day” experiences – from flowers to
relaxing spa treatments and even a grand prize of an all-new Ford Mustang
Supporting
The Good Day Project is singer and songwriter Andy Grammer, whose mother died
from breast cancer six years ago. Grammer recently joined Warriors in Pink in a
visit to The Margie Petersen Breast Center in Los Angeles, surprising more than
50 cancer patients with a touching performance.
“We
learned of my mother’s breast cancer very late, and because of that I feel it’s
important to be a part of the awareness movement,” said Grammer. “I want people
to know that it does not have to be all bad. You are reminded that it only
takes a moment to show someone how much you love them, and these small moments
can help influence their outlook.”
For
more than 20 years, Ford Motor Company has worked to advance the conversation
around breast cancer – inspiring the next generation of warriors in the fight,
while continuing to fuel the spirit of those living with the disease. To date,
Ford has contributed more than $128 million to the cause.
Gresham Ford has chosen to help the Gresham area since 2003 with the "Contribute to the Community" Program that allows customers of the Oregon Ford Dealership support those charities that are closest to their hearts.
